Why I started Waveforce

A simple question became a very long search

I wanted to give my customers a way to pay over time. My business was a little unusual, so even finding companies that would finance it was hard. Most provider websites listed a few industries. Mine usually wasn’t one of them.

I reached out to more than 100 financing companies. Some never replied. Others wanted a meeting before sharing their pricing. Their websites rarely gave me enough information to compare them.

So I scheduled the calls. I explained the same business, again and again. Each meeting took at least 15 minutes, often longer. Then came the emails, follow-ups, rate sheets, and different programs to sort through. Keeping track of it all became a job of its own.

I thought the hard part would be finding a provider. It turned out to be knowing which one to trust with my business.

I didn’t even know what I needed to compare

At first, an option would sound great. Then I’d learn about a fee, a limit, or a payment rule that changed the whole picture.

The more conversations I had, the more questions I realized I should have been asking from the start.

I even came across a leasing program with what would have been an effective interest rate above 100% for the customer. That made the stakes clear: the financing you offer can affect how customers feel about your business. I didn’t want a financing option to let my customers down or damage the trust they had in us.

It wasn’t enough to collect the information. I had to learn what it meant, put the offers side by side, and work out which tradeoffs mattered for my business.

My answer revealed a bigger problem

I finally found an option that checked every box for my business. When I asked what other businesses it supported, I learned it could work for many niche businesses that were just as hard to place.

That made me think about every owner who wouldn’t go through this process. Who has time to contact all these companies, work around their schedules, take the meetings, and learn how to read every offer?

It would be easy to pick the first, second, or third option and never know whether there was a better fit. I understood why someone would do that. I’d just lived through the alternative.

What’s best for me may not be best for someone else.

That became the idea behind Waveforce. I could take everything I’d learned and use it to help other owners, while still looking at each business on its own terms.

The company I wished I’d found

I started Waveforce to help business owners save the time I spent searching and avoid paying more than they need to.

Today, we use that research to recommend the best fit for a business and explain why. If someone already offers financing, we compare it with what they have. If their current plan is better, we tell them to stay. If an outside provider is the better fit, we say so.

I also help businesses make financing part of how they sell, from custom financing pages and forms to full website redesigns and connections with their CRM or quoting software. The goal is to make financing easier for their team to offer and their customers to use.

I know how much work it takes to find a clear answer. That’s the work I wanted Waveforce to take off another owner’s plate.